People must be successful in communicating with each other on both a personal and organizational level.  Breakdowns in effective communications can lead to misunderstanding, conflict, or a major disaster. 

Good communications happens when people are willing to cooperate in the communication process – one that is more than talking and listening.  When we reach people at their point of felt need in language they understand, we cross the threshold into effective communications. 

When people “connect” in respectful dialogue and mutual understanding, relationships grow and community gets stronger.  This opens the door to progress and transformation. Effective communications transforms a community into an organic environment that blossoms with authenticity, trust, and cooperative teamwork.  People are happier, more committed, and united with common purpose.

By now you may be asking yourself, “How do I make this happen in my situation?”  The answer involves simple education and intentional process.

Communications is a two-way path where thoughts and feelings travel back and forth.  A one-way stream of good information to people does not constitute good communications.  Without feedback or the proper response of a listener, there is no communication!  Effective communications implies two-way understanding.

Mutual understanding is the highest point in effective communications.  This is achieved through an intentional process that involves hearing, seeing, and personal participation.  Scientific experiments have shown that on average, we remember:

• 10% of what we read 
• 20% of what we hear
• 30% of what we see
• 50% of what we see and hear
• 70% of what we say
• 90%  of what we say and do